When I was in college, the one profession that people assumed that I was studying for was to be an educator. And while I have no extreme qualms with teachers (albeit a few), it always annoyed me how no one could entertain the possibility of a writing career. As if the books, the shows you watch, and the websites you visit didn’t involve an English major that wanted to do something other than teaching in a classroom setting.
Even though I despised the “English major” stereotype, I had to make sure that I wasn’t completely alienating the educational aspects of liberal arts. As writers, we gather and process information for the purpose of engaging and interpreting the world around us. Everything and everyone is a learning lesson. And as the “professors,” our aim is to instruct the populace, engage the culture, and encourage dialogue between thoughts and speech.
This leads me to why I wanted to be a copywriter. In a previous post, I revealed my newfound desire to pursue copywriting and what I hope to accomplish in the process.
By no means do I consider myself a copywriting expert. So it may already disqualify me as a teacher. But what I learned in my 16 years as a student is to, well, be a student. Being given a set of resources, and retaining knowledge for the purpose of assessment and evaluation. Even though I’m no longer a student, I can still learn. Life is my teacher and copywriting is one of many courses that I attend daily.
Why should you care?
Maybe you made it this far and still have no clue why all of this was written. Was it to critique the public perception of liberal arts education? Was it to convince you why writing is important? Or did I do this to promote myself as a competent copywriter who has something to share?
Regardless of my intent or your indifference, the main takeaway from all this is that clear communication of ideas is what defines copywriting. Whether it’s selling a product, signing up for a newsletter, clicking the follow button, the words you use are key to reaching your intended audience. In this digital age, companies are taking notice of the ever-increasing short attention spans and are hiring copywriters like me to write memorable content that demand a potential customer to stick around. Meeting these practical needs require a creative mind and a student’s outlook.
So even if you’re not interested in being a copywriter by trade, there is value in learning what goes into copywriting. It will improve how you communicate with others. It will help you spot weak points that can deter your message. And you will have the tools needed to navigate social media, using it to your advantage. This and many more I hope to address as a professional student and a hesitant yet ambitious teacher.